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Data analytics

Uncover hidden trends, customer insights and growth opportunities in your e-commerce data.

Data analytics
Stop Guessing, Start Growing. 

Get clear marketing insights to drive sales. 

At Excetera, our analysts turn your performance data into actionable insights that drive results.

 

With our experts by your side, we’ll break down every metric and show you how to turn it into business growth so we can hit the ground running. 

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We Guarantee
How we'll give you clarity, insight and impact with every delivered data point.

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1. Data That Drives Decisions

We don’t just collect data. We extract what matters. Expect insights you didn’t see coming, and strategies you can act on immediately.

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2. Insights You Can Use

Anyone can show you charts. We translate complex metrics into sharp, actionable strategies that push performance forward.

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3. Clarity, Not Jargon

We speak your language. No buzzwords, no fluff, just clear explanations of what’s happening, why it matters, and what to do next.

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4. Always On It

You’ll never have to follow up. We keep you in the loop with fast, proactive updates and quick turnaround times.

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5. Ready-to-Apply Plans

We don’t stop at analysis. Every report includes specific next steps your team can implement right away for real results.

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6. Sales Forecasts, Backed by Analytics

Our projections aren’t pipe dreams. They’re grounded in data and over a decade of campaign experience. Expect clarity, not overpromises.

With us, you'll achieve: 

Gain a complete, 360° view of your marketing performance: what’s working, what’s not, and where to optimise.​

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  • Maximise ad efficiency with higher ROAS

  • Make smarter, data-backed business decisions

  • Elevate customer experience with tailored journeys

  • Target the right people with pinpoint audience segmentation

  • Uncover quick wins for immediate impact​

1. Monthly Data Reporting

A full-funnel performance review across all channels (FB/IG, CPAS, Google, TikTok, Email, Shopify)—with trend insights, customer behaviour, and clear next steps.

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2. Lifetime Value Report

Lifetime value is one of the most powerful ways to measure retention success. Our report reveals key customer behaviour insights to help you refine your marketing, boost retention, and drive long-term, sustainable growth.

3. Creative Report

Let’s be real. Performance starts with the click. Through continuous A/B testing and creative reporting, we uncover the best-performing formats, key messages, pain points, and platforms to hook your audience and drive results.

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Frequently Asked Questions (FAQ)

1. What exactly does your data analytics service cover?
We analyse performance across Meta, Google, TikTok, Shopify and more. We deliver clear reports on traffic, customer behaviour, campaign success, and growth opportunities.

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2 . I’m not a data person. Will I understand the reports?
Absolutely. We break everything down into simple, clear insights with visuals, key takeaways, and step-by-step recommendations you can actually use.

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3. Can you help me understand my customer better?
Yes. We use tools like LTV analysis, browsing patterns, and segmentation to help you find, target, and retain your most valuable customers.

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4. What platforms do you integrate with?
We pull data from all major platforms: Meta, Google Ads, TikTok, CPAS, Email, GA4, Shopify, and more, giving you one unified view of your performance.

Unlock the full value of your data and turn insight into measurable growth.

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