Infra365 Case Study

Infra365 - Kevin Lim

Client Case Study: Infra 365

Industry: Cybersecurity & Cloud ServicesRole: Kevin Lim, Sales DirectorServices Provided: Marketing Strategy, Lead Generation, Creative Content, Paid Ads

Challenge

Infra 365 offers premium cybersecurity and cloud infrastructure solutions—complex services that require a high level of trust and awareness before conversion. While their product was strong and their team highly capable, they faced a major hurdle:

“There’s no use in having a good product if no one knows about it.”

Despite a solid offering, Infra 365 struggled to consistently generate qualified leads and increase visibility among decision-makers in their target industries.

Why Excetera

Infra 365 selected Excetera.asia as their growth marketing partner for several key reasons:

• Proven Track Record: Excetera had worked with over 100+ brands, particularly in B2B tech and services—demonstrating a clear understanding of complex sales funnels.

• End-to-End Execution: From digital strategy to creative production to media buying, Excetera could handle everything without the need for Infra 365 to build an in-house team.

• Data-Driven Optimisation: The team at Excetera provided transparent performance reports and actionable insights, helping Infra 365 understand what’s working and where to scale.

• Agile & Responsive Team: With a low client-to-account-manager ratio, Excetera offered the responsiveness and strategic input needed for consistent performance improvement.

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The Outcome

With Excetera's support, Infra 365 experienced a measurable uplift in marketing performance:

• Increased Qualified Leads: Lead generation campaigns targeted at decision-makers in IT and enterprise procurement teams yielded a significant boost in inquiries.

• Improved Brand Visibility: Through content marketing, paid media, and conversion-optimised landing pages, Infra 365 saw improved engagement across all channels.

• Stronger Sales Enablement: Creative campaigns were aligned with Infra 365’s sales messaging, helping shorten sales cycles and increase closing rates.

“That’s why we hired Excetera Marketing — to help us boost our business to the next level.”

Conclusion

In a highly competitive and technical space, Infra 365 needed more than just digital ads—they needed a strategic growth partner. Excetera delivered just that, combining strategy, speed, and performance to drive meaningful business outcomes.